How to (actually) write content with AI {prompts included}
Our agency has made over $4M with founder-led content being the foundation for scaling.
Most people use AI to write faster.
I do not use it for speed.
I use it to think more clearly, pressure-test ideas, and build systems that hold up over time.
Writing more content has never been the hard part. Knowing what deserves to exist has always been the constraint.
AI is useful when it helps you decide what matters and what does not. It becomes noise when you ask it to create on your behalf.
What follows is how I actually use it.
(Spoiler: if you aren't doing interesting things or lack a point of view, this will not help you)
Disclaimer: Before we get into this, I built this on the back of writing 100s of thousands of posts over the last 5 years and working with founders who want to win (not just go viral). So know that I am not just some random guy posting, but someone who lives this on a daily basis.
A Rule I Follow Before Using Any Prompt
AI is vague because you are.
If you bring half-formed thinking into it, you get polished nonsense back.
If you bring conviction and experience, it becomes a powerful amplifier.
Every prompt below assumes you already have opinions and scar tissue.
Without that, no prompt produces leverage.
Prompt 1: Belief Stress Test
You as a founder don't need better positioning as much as you need to know your beliefs. This allows for stronger content.
This prompt forces that resolution.
Prompt
This makes me make sure I am crystal clear on what I am going to write.
Prompt 2: Experience Miner
Content sounds the same because it comes from advice instead of decisions.
This prompt pulls insight out of lived experience.
Prompt
Prompt 3: Clarity Destroyer
Ideas that cannot survive precision do not deserve distribution.
This prompt removes anything that hides behind clever language.
Prompt
I would rather lose an idea here than publish something hollow.
Prompt 4: Content as Infrastructure
If you just randomly post when you feel like, you will lose. If you have a system for content, you will win. (yes it is that simple)
This prompt turns one idea into something durable.
Prompt
Optimize for content that hold long-term value.
That allows for maximum exposure over time
Prompt 5: Voice Integrity Filter
Clean content usually means empty content.
This prompt protects tone and intent.
Prompt
This makes sure you are optimizing for authority and maintaining voice.
Prompt 6: Silent Sales Map
Good content reduces friction before a conversation ever happens.
This prompt checks whether content actually supports the business.
Prompt
Selling should feel quieter when content does its job.
Prompt 7: Weekly Operator
Scale breaks when everything feels urgent.
This prompt creates focus.
Prompt
Consistency matters less than direction.
Final thoughts
AI sucks at writing content, you have to be the final line of defense,
The people struggling are asking it to generate output.
The people building real businesses are using it to be better than the former.
These 7 prompts will get you there faster.
Until next time,
Clifton