{"id":"2014193827054039240","url":"https://x.com/CliftonSellers/status/2014193827054039240","text":"","author":{"name":"Clifton Sellers","username":"CliftonSellers","avatarUrl":"https://pbs.twimg.com/profile_images/1979002438263664641/0evUDL6Y_200x200.jpg"},"createdAt":"Thu Jan 22 04:30:04 +0000 2026","engagement":{"replies":18,"retweets":39,"likes":571,"views":50993},"article":{"title":"How to (actually) write content with AI {prompts included}","previewText":"Our agency has made over $4M with founder-led content being the foundation for scaling.\nMost people use AI to write faster.\nI do not use it for speed.\nI use it to think more clearly, pressure-test","coverImageUrl":"https://pbs.twimg.com/media/G_PaaQWXEAA58zN.jpg","content":"Our agency has made over $4M with founder-led content being the foundation for scaling.\n\nMost people use AI to write faster.\n\nI do not use it for speed.\n\nI use it to think more clearly, pressure-test ideas, and build systems that hold up over time.\n\nWriting more content has never been the hard part. Knowing what deserves to exist has always been the constraint.\n\nAI is useful when it helps you decide what matters and what does not. It becomes noise when you ask it to create on your behalf.\n\nWhat follows is how I actually use it. \n\n(Spoiler: if you aren't doing interesting things or lack a point of view, this will not help you)\n\nDisclaimer: Before we get into this, I built this on the back of writing 100s of thousands of posts over the last 5 years and working with founders who want to win (not just go viral). So know that I am not just some random guy posting, but someone who lives this on a daily basis.\n\n## A Rule I Follow Before Using Any Prompt\n\nAI is vague because you are.\n\nIf you bring half-formed thinking into it, you get polished nonsense back.\nIf you bring conviction and experience, it becomes a powerful amplifier.\n\nEvery prompt below assumes you already have opinions and scar tissue.\nWithout that, no prompt produces leverage.\n\n## Prompt 1: Belief Stress Test\n\nYou as a founder don't need better positioning as much as you need to know your beliefs. This allows for stronger content.\n\nThis prompt forces that resolution.\n\nPrompt\n\nThis makes me make sure I am crystal clear on what I am going to write.\n\n## Prompt 2: Experience Miner\n\nContent sounds the same because it comes from advice instead of decisions.\n\nThis prompt pulls insight out of lived experience.\n\nPrompt\n\n## Prompt 3: Clarity Destroyer\n\nIdeas that cannot survive precision do not deserve distribution.\n\nThis prompt removes anything that hides behind clever language.\n\nPrompt\n\nI would rather lose an idea here than publish something hollow.\n\n## Prompt 4: Content as Infrastructure\n\nIf you just randomly post when you feel like, you will lose. If you have a system for content, you will win. (yes it is that simple)\n\nThis prompt turns one idea into something durable.\n\nPrompt\n\nOptimize for content that hold long-term value.\n\nThat allows for maximum exposure over time\n\n## Prompt 5: Voice Integrity Filter\n\nClean content usually means empty content.\n\nThis prompt protects tone and intent.\n\nPrompt\n\nThis makes sure you are optimizing for authority and maintaining voice.\n\n## Prompt 6: Silent Sales Map\n\nGood content reduces friction before a conversation ever happens.\n\nThis prompt checks whether content actually supports the business.\n\nPrompt\n\nSelling should feel quieter when content does its job.\n\n## Prompt 7: Weekly Operator\n\nScale breaks when everything feels urgent.\n\nThis prompt creates focus.\n\nPrompt\n\nConsistency matters less than direction.\n\n## Final thoughts\n\nAI sucks at writing content, you have to be the final line of defense,\n\nThe people struggling are asking it to generate output.\nThe people building real businesses are using it to be better than the former.\n\nThese 7 prompts will get you there faster.\n\nUntil next time,\n\nClifton"},"adhxContext":{"savedByCount":1,"publicTags":[],"previewUrl":"https://adhx.com/CliftonSellers/status/2014193827054039240"}}