{"id":"2078162203581280284","url":"https://x.com/LoganTGott/status/2078162203581280284","text":"","author":{"name":"Logan Gott","username":"LoganTGott","avatarUrl":"https://pbs.twimg.com/profile_images/1796621527124758528/qwsWopoy_200x200.jpg"},"createdAt":"Fri Jul 17 16:57:34 +0000 2026","engagement":{"replies":13,"retweets":29,"likes":337,"views":180519},"article":{"title":"How to BEAT the new LinkedIn algorithm in 10 steps","previewText":"1. STOP posting from your company page\nThis one still confuses people and honestly it shouldn't.\nLinkedIn is a PEOPLE platform. It always has been.\nThe algorithm doesn't care about your company page.","coverImageUrl":"https://pbs.twimg.com/media/HNcdpwRbIAE2xyC.jpg","content":"## 1. STOP posting from your company page\n\nThis one still confuses people and honestly it shouldn't.\n\nLinkedIn is a PEOPLE platform. It always has been.\n\nThe algorithm doesn't care about your company page. It never did.\n\nYour company page gets maybe 3-5% organic reach compared to a personal profile because LinkedIn wants humans talking to humans, not logos talking at people.\n\nThink about it.\n\nWhen's the last time you engaged with a company page post?\n\nNEVER right?\n\nYou engaged with the founder behind that company. The person who had an opinion. The person who made you feel something.\n\nYour company page exists for one reason: social proof when someone googles you.\n\nThat's it. Your personal profile is where the growth actually happens.\n\nStop splitting your effort. Pick the profile that has a face attached to it and put everything there.\n\n## 2. Optimize your headline and about section for ONE clear topic\n\nThis is where most people blow it immediately.\n\nTheir headline says something like \"CEO | Speaker | Mentor | 3x Founder | Dad | Coffee Addict ☕\"\n\nAnd I'm supposed to know what you do from that?\n\nHere's what actually happens: someone lands on your profile, spends 3 seconds reading your headline, doesn't understand what you do, and leaves.\n\nYou just lost a potential lead because you were too afraid to pick a lane.\n\nYour headline should do 2 things:\n\n1. Say what you do\n\n1. Hint at the result you get people\n\nYour about section should expand on that. NOT your whole life story. Not your childhood dream of becoming an entrepreneur.\n\nThe result you deliver, who you deliver it to, and why you're credible.\n\nThe more specific you are, the more the algorithm can match you to the exact audience that cares about what you say.\n\n## 3. Use PDF carousels as your primary visual format\n\nIf you're not using PDF carousels on LinkedIn right now you are leaving REACH on the table.\n\nHere's why this works: LinkedIn's algorithm is optimized to keep people on platform as long as possible.\n\nWhen someone swipes through a 10-slide carousel, they're spending 45-60 seconds on your single post.\n\nThat's insane dwell time compared to a static image or a text post they scroll past in 2 seconds.\n\nLinkedIn sees that, says \"this post is keeping people engaged,\" and pushes it to more feeds.\n\nThe format that wins: a strong hook slide, 7-9 slides of genuinely useful content, clean design, 2-3 lines of copy per slide, and a final slide with a clear call to action.\n\nWorth the time it takes to create these. Every time.\n\n## 4. Write hooks that are relevant, not recycled\n\n\"I almost quit everything last year.\"\n\n\"Nobody talks about this.\"\n\n\"The truth they don't want you to know.\"\n\nYou've seen these hooks a thousand times. So has everyone else. And they've stopped working because people have been baited so many times they've stopped trusting the setup.\n\nWhat actually works in 2026 is being RELEVANT.\n\nNot relevant in a general sense. Relevant to what is actually happening in your industry RIGHT NOW.\n\nWhat just changed in your space? What tool dropped that everyone is talking about? What are your clients panicking about this week? What did you just build or test or learn from a real client situation?\n\nThat is your hook. Not a recycled how-to that has been posted 10,000 times. Not a generic lesson about leadership or resilience.\n\nIndustry commentary. Trend reaction. Behind-the-scenes of what you're actively building.\n\nThe founders crushing it right now are the ones whose content makes you feel like you're reading something that could only have been written TODAY by THIS person. Not something that could have been posted any time in the last 3 years by anyone in the space.\n\nBe current. Be specific. Be actually you.\n\nThat's the hook formula in 2026.\n\n## 5. Make every post worth saving or sending to a friend\n\nBefore you post anything, ask yourself one question: would I DM this to someone I know right now?\n\nIf the answer is no, the post probably isn't ready.\n\nSaves and DM shares are the 2 metrics that matter most for distribution in 2026.\n\nWhen someone saves your post, they're telling LinkedIn \"this is worth coming back to.\"\n\nWhen they share it in a DM, they're extending your reach to an entirely new audience that the algorithm can't fully track but absolutely benefits from.\n\nLikes are vanity. Comments are good. But saves and DM shares?\n\nThose signal that your content is actually USEFUL, not just entertaining or agreeable.\n\nSo every post should either: teach something tactical enough to save for later, challenge a belief strongly enough that someone wants to send it to a friend who needs to hear it, or give away something so good that NOT sharing it feels selfish.\n\nIf your post just gets nods and likes but nobody's saving it, it's hitting the surface but not going deep enough.\n\n## 6. Reply to every comment in the first 60 minutes\n\nThis is one of the most proven levers for reach and I still see people ignoring it.\n\nWhen your post goes live, LinkedIn is watching it closely for the first hour.\n\nIt's deciding whether to push it to more people or let it die.\n\nThe main signal it looks for? Engagement velocity.\n\nAre people responding? Is the conversation active? Is this post generating energy?\n\nWhen you reply to every comment and reply fast, you're doubling the comment count, keeping the thread alive, and signaling to the algorithm that this post is generating conversation worth promoting.\n\nPractically: for the first 60 minutes after posting, be available.\n\nDon't post and disappear to a meeting.\n\nSit with the post. Reply thoughtfully. Ask follow-up questions. Keep people in the thread.\n\nThis is not optional if you want reach.\n\nIt's literally the difference between a post that hits 2,000 impressions and one that hits 30,000+.\n\n## 7. Leave human comments on other people's posts daily\n\nThis is something nobody talks about nearly enough.\n\nCommenting on other people's content does 3 things:\n\n1. It puts your name in front of THEIR audience. Every strong comment you leave on a well-performing post is free distribution. Their followers see your take, click your profile, start following you.\n\n1. It trains the algorithm to associate your profile with activity and relevance. LinkedIn notices when accounts are consistently engaging with content in a specific niche.\n\n1. It builds actual relationships. The people who become the biggest names on LinkedIn aren't just posting. They're PARTICIPATING. They're in the comments. They're known. They're visible outside of just their own feed.\n\nKey word: HUMAN comments.\n\nNot \"great post!\"\n\nNot a generic \"I agree, here are 3 takeaways 👇\"\n\nActual thoughts. Actual opinions. Actual disagreements when you disagree.\n\nSpend 15-20 minutes a day doing this on posts in your niche.\n\nIt compounds faster than almost anything else you can do organically.\n\n## 8. Post short-form video and treat it like a Reel, not a webinar\n\nVideo is having a massive moment on LinkedIn right now.\n\nBut most people are doing it completely wrong.\n\nThey're posting 5-10 minute talking head videos like this is a YouTube channel. It's not.\n\nLinkedIn is a scroll platform. People are on it between meetings, during lunch, in the 3 minutes before a call.\n\nThe format that's winning right now: under 90 seconds, vertical, one clear insight or story, hook in the first 3 seconds, captions on because 80%+ of people watch without sound.\n\nThink Instagram Reels or YouTube Shorts energy, not a recorded Zoom call.\n\nThe accounts seeing the biggest lift from video right now are the ones treating each video like a standalone piece of content with a clear point, not a recording of themselves talking through a slide deck.\n\nOne insight. Under 90 seconds. Captions on. That's it.\n\n## 9. Stop putting links in the post body\n\nThis is one of the most well-documented things about the LinkedIn algorithm and people STILL do it.\n\nLinkedIn does not want to send their users somewhere else.\n\nEvery time you put a link in your post body, LinkedIn suppresses your reach. Sometimes significantly.\n\nThey're not punishing you personally. They're just prioritizing content that keeps people on LinkedIn over content that routes them to another platform.\n\nThe workaround is simple: put your link in the comments. Mention in the post that you'll drop the link below. Your audience knows to look there.\n\nLinkedIn's algorithm doesn't suppress comment links the same way it suppresses post body links.\n\nThis one small change will immediately improve the reach of your link-sharing posts.\n\nIt takes 10 seconds to adjust. There's no reason not to do it.\n\n## 10. Run lead magnets at least 2x a week\n\nThis is the step almost nobody is talking about and it's the single biggest missed opportunity I see on LinkedIn right now.\n\nMost founders are posting content and just hoping someone reaches out. That's not a system. That's wishful thinking.\n\nLead magnets change the entire equation.\n\nYou post something genuinely valuable, a framework, a workflow, a prompt pack, a resource tied directly to a problem your ICP is actively facing, and you tell people to comment a specific word to receive it.\n\nHere's what happens:\n\nComments stack up. The algorithm sees high engagement and pushes the post to more feeds. More people see it. More people comment. More people get the resource. And you get their email.\n\nNow you're not just collecting impressions. You're building a list you own, an audience you can reach any time, completely independent of whatever the LinkedIn algorithm decides to do next week.\n\nThe best lead magnets in 2026 are the ones tied to what's trending in your industry RIGHT NOW. Claude prompts for your specific use case. A breakdown of a tool everyone in your space is talking about. A framework for dealing with a problem your ICP is actively facing this month.\n\nRelevant. Timely. Specific to your audience.\n\nThat's what gets 200 comments instead of 20.\n\n2x a week minimum. Build the list. Own the relationship.\n\nHere's what all 10 of these have in common:\n\nThe LinkedIn algorithm in 2026 is filtering for genuine helpfulness to a specific group of people. That's it. That's the whole game.\n\nEvery algorithm update over the past 3 years has moved in this direction. LinkedIn is slowly but consistently deprioritizing content that performs well but means nothing, and rewarding content from accounts that are clearly, specifically, consistently valuable to an identifiable audience.\n\nThis is actually GREAT news if you're a founder, consultant, or agency owner with expertise to share.\n\nBecause the bar for being genuinely useful is shockingly low on LinkedIn right now. Most of your competitors are posting AI-generated nonsense that sounds like a McKinsey press release.\n\nAll you have to do is show up as an actual human being with actual opinions about what's actually happening in your actual industry.\n\nThe founders winning on LinkedIn right now are not the ones with the biggest content budgets or the most followers.\n\nThey're the ones that a specific group of people genuinely look forward to hearing from.\n\nThat's the real algorithm hack. Be someone worth following.\n\nEverything else on this list is just mechanics to support that."},"adhxContext":{"savedByCount":1,"publicTags":[],"previewUrl":"https://adhx.com/LoganTGott/status/2078162203581280284"}}