{"id":"2012902807590822209","url":"https://x.com/davidsenra/status/2012902807590822209","text":"My conversation with Tobi Lütke (@tobi), co-founder and CEO of Shopify.\n\n0:00 Companies as Social Technology\n5:27 The Value of Reading Books: Cheat Codes for Life\n7:28 Post-IPO Crisis: Cosplaying as a CEO\n7:54 Competition vs Rivalry: The Power of Healthy Competition\n16:02 COVID as a Turning Point: Rebuilding the Executive Team\n18:21 Hiring Founders: Building a Team of High-Agency People\n26:49 Shopify OS: Engineering the Company from First Principles\n36:48 Compensation Innovation: Giving Employees Full Agency\n40:41 The Psychology of Identity and Affirmations\n48:43 Differentiation Over Perfection: Making It Your Own\n50:31 Context Podcast: Documenting Decision-Making\n1:26:36 The IPO Decision: Going Against Silicon Valley Orthodoxy\n1:35:08 Building a Company Worth Working For\n1:41:50 Hiring for Spikiness: Finding Non-Conformists\n1:48:28 Office Design Philosophy: Creating Space for Excellence\n1:58:54 Video Games as Business Training: StarCraft Lessons\n2:07:06 AI Revolution: 2026 and Beyond\n2:11:44 Focus on Craft: The Unquantifiable Elements of Excellence\n2:21:08 Survivorship Bias: The Importance of Entrepreneurial Exposure\n2:23:22 Closing\n\nIncludes paid partnerships.","author":{"name":"David Senra","username":"davidsenra","avatarUrl":"https://pbs.twimg.com/profile_images/1970530587510231040/wbVXBu_Q_200x200.jpg"},"createdAt":"Sun Jan 18 15:00:01 +0000 2026","engagement":{"replies":138,"retweets":431,"likes":4651,"views":16270274},"media":{"photos":[],"videos":[{"url":"https://video.twimg.com/amplify_video/2012860580718092288/vid/avc1/1920x1080/u3GJk4TB3aFCcJF4.mp4?tag=21","thumbnailUrl":"https://pbs.twimg.com/amplify_video_thumb/2012860580718092288/img/9Bp4qeFNpGZeV98w.jpg","width":1920,"height":1080,"duration":8621.248}]},"adhxContext":{"savedByCount":1,"publicTags":[],"previewUrl":"https://adhx.com/davidsenra/status/2012902807590822209"}}