{"id":"2023769860690383065","url":"https://x.com/gregisenberg/status/2023769860690383065","text":"WELCOME TO THE SKILL ERA OF THE INTERNET\n\nfor the last 15 years, if you wanted to build a serious software company, you built a product and exposed an api.\n\nthat was the move.\n\nyou created functionality… payments, messaging, email, search, analytics… and then you let developers plug into it.\n\nthe companies that won owned the pipes.\nstripe owned payments.\ntwilio owned messaging.\nsendgrid owned email.\n\nthe api was the distribution layer.\n\nonce you were integrated, you were embedded.\n\nthat model made sense in a world where execution was scarce.\n\nllms compress execution into a prompt.\n\nso the center of gravity shifts.\n\nin this cycle, you build expertise and package it as a skill.\n\nan api is a doorway into a function.\n\nhere’s how to send an email.\nhere’s how to process a payment.\nhere’s how to fetch this data.\n\nit’s precise. mechanical. bounded.\n\na skill is a doorway into judgment.\n\nhere’s how to audit a landing page like a serious growth operator.\nhere’s how to structure a legal intake so you catch the real risk.\nhere’s how to clean and enrich messy directory data so it actually turns into revenue.\n\nyou’re encoding a way of thinking.\n\nand that changes how companies are built and how they scale.\n\nin the api era, distribution meant convincing developers to integrate you.\nyou needed docs. sdk’s. developer evangelism.\nyou fought for a place inside someone else’s codebase.\n\nin the skill era, distribution means becoming part of someone’s agent workflow.\n\na founder opens claude code.\nthey type /seo-audit.\n\nyour skill runs.\nit frames the output.\nit structures the analysis.\nit guides the decisions.\n\nyour expertise lives inside the execution layer itself.\n\nyou aren’t pulling users into your interface.\nyou’re embedding your thinking into theirs.\n\nthat changes company design.\n\nthe old playbook looked like this:\n\nbuild saas\ndesign ui\nonboard users\ndrive retention\nexpand seats\n\nthe new playbook looks more like this:\n\nencode a high-leverage playbook\npackage it as a skill\nlet agents call it thousands of times per day\n\nthe interface shrinks.\nthe leverage expands.\n\na strong skill doesn’t serve one user at a time.\nit serves fleets of agents.\n\none installation can mean your methodology is invoked across hundreds of companies automatically.\n\nthe scaling curve looks less like seats and more like invocations.\n\nwhat’s happening underneath all of this is simple:\n\nsoftware used to be the executor.\nnow software is the orchestrator.\nnext, expertise becomes infrastructure.\n\nin the api era, the winners owned the pipes.\n\nin the skill era, the winners own the patterns.\n\npatterns for closing deals.\npatterns for pricing.\npatterns for positioning.\npatterns for enrichment.\npatterns for research.\n\nmany new companies will look surprisingly small on the surface.\n\na tight repo.\na handful of powerful skill files.\nmaybe 2–5 people maintaining and improving them.\n\nbut those skills will sit inside thousands of workflows, shaping decisions at scale.\n\nand it’s creating a new class of companies built less around dashboards and more around encoded judgment.\n\nTHIS IS THE SKILL ERA OF THE INTERNET.\n\nwelcome.","author":{"name":"GREG ISENBERG","username":"gregisenberg","avatarUrl":"https://pbs.twimg.com/profile_images/1577116785656139776/5mi0qgTz_200x200.jpg"},"createdAt":"Tue Feb 17 14:41:49 +0000 2026","engagement":{"replies":193,"retweets":186,"likes":1909,"views":240218},"quoteTweet":{"id":"2023586202687856793","url":"https://x.com/craigweiss/status/2023586202687856793","text":"skills are the new apis\nso many new companies are just going to be skills","author":{"name":"Craig Weiss","username":"craigweiss","avatarUrl":"https://pbs.twimg.com/profile_images/1914812840927748096/Rchy2ZK2_200x200.jpg"},"createdAt":"Tue Feb 17 02:32:01 +0000 2026"},"adhxContext":{"savedByCount":1,"publicTags":[],"previewUrl":"https://adhx.com/gregisenberg/status/2023769860690383065"}}