The ANSEM Thesis
Memecoins have proven to be successful in attracting retail speculation through deeply passionate communities, but have failed to produce sustained activity post-peak attention. Creators have proven to be successful in producing sustained revenues around die-hard communities of fans, but to date there has not been a way to speculate directly on a creator’s influence and impact. $ANSEM is the first real attempt at combining these two distinctly different things into one coin that aligns token holders around a unified mission and network. The mission is to be the largest singular onchain onboarding event in crypto history, while creating a network of people curious about trading markets, maintaining sovereignty around their finances, and contributing value back to the crypto ecosystem. I believe that tokenization can be uniquely effective here in combining these two novel primitives into a sustainable model that benefits both creators, speculators, and fans.
Asset valuations are determined by tangible and intangible metrics. Tangible metrics like business revenues, industry positioning, product development, degree of innovation. Intangible metrics like attention, storytelling, and narratives are much more difficult to price in. The best assets are elite at achieving both of these things simultaneously. Memecoins and the Creator Economy are the two most notable representations of determining the dollar value of attention. The Creator Economy alone will be a $2T industry by 2035.
Memecoins are incredible vehicles for retail speculation, with no underlying fundamentals or revenues, they trade purely off of how much additional attention they are able to garner over a certain timeframe, Dogecoin being the most well known example reaching $88B in 2021 after being supported by Elon Musk. Bitcoin, another example of an asset with no revenues, is valued purely on the network's collective belief in $BTC as a noninflationary asset and the confidence in the blockchain continuing to run and produce blocks. In contrast, the Creator Economy generates much more sustainable revenues from similar levels of attention, but without the speculation piece, with Mr. Beast generating $85M from Youtube in 2025 and ~$900M from his other businesses.
Ansem is my online alias in crypto, stemming from the character Ansem the Wise, & Ansem Seeker of Darkness from the Kingdom Hearts franchise. The black bull is a caricature very familiar with traders representing the bull market, and also has meaning in Chinese as signifying diligence, strength, and dependability. I’ve been active in crypto twitter since 2017, starting with 1k followers then, 5k followers by 2020, 100k followers by 2021, and now have over 1.1M followers in 2026 from educating people on crypto and markets. I have consistently grown over the past decade with growing attention on social platforms and am only continuing to accelerate in this direction.
I have my own trading terminal, Bullpen, and my own podcast on X, Market Bubble which consistently averages 10M views per episode. As a creator on the pump.fun platform, there are creator fees on every coin launched that can be directed to individual wallets. Because so many traders want my attention, I have generated over $1.4M in fees over the past two weeks. We are still at peak lows for volumes and activity onchain, assuming crypto volumes come back these numbers will only accelerate especially if a portion of creator fees are used to bolster the $ANSEM ecosystem. I have seen what does work and what does not work in crypto consumer over the years with memecoins, celeb coins, creator coins, socialfi, and other attempts, and strongly believe I am one of the only people at the cross-section of many different things able to make something like this work. Through continuous guerrilla marketing, staggered airdrop mechanisms, protocol incentive alignment, and years of trust built through community building, I am going to create a diversified social network of token holders that will be extremely valuable for brands internal and external to crypto to market products towards, while the $ANSEM token represents both a memecoin and a speculative bet on the $ANSEM brand growing and becoming more valuable to many large businesses. The vision is that $ANSEM can be the sector leader of the next $2T crypto industry vertical after RWAs: The Tokenized Creator Economy - where tokens exist as the most capital-efficient GTM layer for the exponentially growing $2T Creator Economy.
Building the first Tokenized Social Network
Instagram has ~3 billion users worldwide, but Meta only has an estimated 30 million shareholders. Most of the people using social media today do not own the underlying stock attached to the equity of the company where they spend most of their time even though they are the main reason it has value. What is underlooked with memecoins is that they attract retail speculators in a way that stocks simply do not. Nobody has been able to create an asset that piques the interest of retail in the way something like Dogecoin would, but also attracts serious investors like Meta or Apple does, until now.
Guerrilla Marketing: There is no greater marketing funnel than number go up, by CTO’ing this coin at sub 10M market cap, I have a strong core group of my most active followers on socials that are very aligned in seeing this do well and getting it in front of as many eyes as possible. Many new token launches today start at hundreds of millions or even billions, this coin traded at $200k market cap for over a week before I decided to interact with it, making it one of the most fair launches possible. I have ~58% of total token supply, and am intent on connecting this coin to all of my endeavors across the board in crypto, with the goal of onboarding as many new entrants as possible and introducing them to the onchain economy through partnerships with other protocols.
Staggered Airdrops: Most airdrops focus on single events to distribute a portion of the token supply to users with the goal of sharing some estimated dollar value with the community. Instead, I am focused on slowly distributing the supply to token holders who are most active community members, whether that is building tools to highlight statistics, building products around the coin, or marketing content on different channels. By only distributing supply after certain milestones are achieved and waiting for higher market caps and higher token holder count, you effectively reduce overall sell pressure while creating persistent demand and utility for the coin and incentivizing the most active participants of the network.
Protocol Incentive Alignment: Memecoins are great at achieving attention with retail at scale, but once they get this attention they often fail at converting them into the onchain economy. Bonk was the best attempt at this on Solana last cycle, building bonkbot & bonk.fun as products around the meme and aligning with other builders in the industry, but in most cases like Dogecoin retail is not converted into crypto power users. With $ANSEM I will create incentives for protocols to integrate with token holders, as I already have many connections within the industry and inbound of protocols wanting to partner with me individually. I can leverage the network of token holders to use specific protocols and reap rewards. I plan on combining the two proven approaches of $5B-$50B businesses in crypto: Hyperliquid’s incentive alignment, and Bonk’s attention conversion - in a new sector (Creator Economy) that is growing faster than either verticals alone (Perps & Memecoins).
Trusted Community: I have been on crypto twitter since 2017 and full time since 2021. There is nobody who lives and breathes crypto more on a day to day basis than I do, from all of the degenerate activity to the PHD-level academia. I’ve never been able to give back directly to the community of people who follow me online, other than through sharing ideas and education around markets. $ANSEM gives me a way to directly align with 1M+ followers while also giving them a vehicle to speculate on my continued influence and success represented by a meme that is easily relatable to anyone trading these markets.
Past Case Studies
Friend.Tech: A social app on base that provided a way to speculate on users “keys” that gave access to private chatrooms. These keys existed on a bonding curve that became prohibitively expensive as price went higher, with the intent of limiting the total number of people in a group. Friend.Tech made about 50M before shuttering after a year. It failed for a few reasons. One the cost of each transaction was way too high. At 5% buy/sell it was ludicrous how much the platform raked in fees and prevented further speculation. Also, the bonding curve instead of just tokens directly prevented the groups from growing large and also reduced speculation at higher key prices. Friend.tech failed to innovate to maintain interest in the app and activity died off after V2 which introduced keys for clubs in addition to keys for rooms without adding much functionality to the chat. Even though Friend.tech failed, they found success in a few things. Their gamified UX enticed people to speculate on individuals, and also they proved the already known use case that people would pay for access to get closer to trusted individuals to converse with them on a personal level. $ANSEM takes part of FT's success in that it enables speculation and attaches some value to the trust of an individual, but it does not have a exorbitantly high tax on users nor a bonding curve that restricts growth over time.
good article by cat on FT: https://www.egirlcapital.com/writings/181712053
Time.fun: This was a platform on Solana which also allowed people to speculate on coins attached to individuals. They enabled streaming and chatrooms for token holders to be active in and pushed creators to share useful information on the platform. Time struggled with getting attention from the rest of the market as their app did not have as much volume as other token launchpads. Also its timing of launch was not great as the market was not very risk-on at the time, and people had been burned on many scam celeb coins shortly before. Time effectively provided utility for holders but was not able to attract the degen speculators. This is one of the most interesting studies because it lends credence to the idea of intangible value like memetics contributing to the value of an asset. Traders did not want to buy just individuals tokenized, but at the same time were actively trading memes. $ANSEM avoids Time.fun's missteps by aligning the token holders around a meme people can relate to that is not purely tied to one individual, while Market Bubble & my X continue as channels for building relationships with followers through educational content alongside the token existing.
Pump.fun: Pump also attempted to do creator coins in the past and many were not successful. They traded similarly to memecoins in that they were able to achieve attention for a short amount of time but did not have sustained relevance. These coins were connected to creator’s individual livestreams on pump.fun had some fees redirected back to creators. I believe these failed because the creators who were doing them were not influential enough and they were unable to continue to keep attention on the coin themselves on their own. Similarly to Time.fun, they also did not effectively create something else that people could relate to outside of just the individual. $ANSEM avoids past mistakes by creators on pump.fun by continuing to grow my network and influence on other social media channels where users are already located like X, Kick, Tik Tok, Instagram, & Youtube instead of just streaming in the pump.fun app, in addition to me having more sustained attention than those who have attempted in the past.
Celebrity coins: Every celebrity who launched a coin in crypto last cycle and the previous cycles failed miserably. They partnered with scammy individuals who did not want the best for the crypto ecosystem. Every token launch was bundled by insiders with the intent of selling all of their supply during the first spikes of attention. Celebrities took one-time payments up front for a few social media posts and never mentioned the coins again. $ANSEM is the complete opposite of this model in that I own the majority of the token supply and there were no insiders who got preferential treatment to dump on people. The coin has its own relatable meme and content that people can rally around, and I am fully dedicated to making sure this works as well as possible with the necessary resources to create entrenched multiple positive feedback loops.
Conclusion
I’ve learned from past platform’s mistakes and I’m confident that if executed properly this can be a net new primitive that has never existed before. It is clear that there’s an overwhelming interest in speculating on these tokens and it is evident that creator-fan relationships are a sustainable business model. I have three one-of-one moats of:
$TRUMP went to $80B market cap and $DOGE went to $88B market cap, but they were simply a proof of concept for what is to come. By leveraging my three-pronged deep moat, I am confident that $ANSEM has the ability to lead the upcoming $2T Creator Economy vertical.