TextYou can launch the same product 3 times on X within 2 weeks and get completely different results.
First launch: 2K views
Second launch (new hook): 50K views
Third launch (more product demo–focused): 200K+ views
Same product. Different execution.
In this case, the first video was actually the most expensive to produce, but the value prop didn’t resonate. The third launch was done at 2 AM with just a webcam and a laptop, and it crushed.
Stop putting all your eggs in one launch basket. If you launch and get 30 views, nobody has heard about your product yet, you should relaunch ASAP.
Always be launching
