You can launch the same product 3 times on X within 2 weeks and get completely different results.
First launch: 2K views
Second launch (new hook): 50K views
Third launch (more product demo–focused): 200K+ views
Same product. Different execution.
In this case, the first video was actually the most expensive to produce, but the value prop didn’t resonate. The third launch was done at 2 AM with just a webcam and a laptop, and it crushed.
Stop putting all your eggs in one launch basket. If you launch and get 30 views, nobody has heard about your product yet, you should relaunch ASAP.
Always be launching
Keep it forever
Create a free account to save everything you preview — private to you.
Preview another link
Works with X, Instagram, TikTok & YouTube.
Keep it forever
Create a free account to save everything you preview — private to you.
Preview another link
Works with X, Instagram, TikTok & YouTube.
One place for everything
Tweets, TikToks, Reels, Shorts & articles in one searchable home.
Media at your fingertips
Full-screen viewer for photos and video — save any post to your collection.
Actually find it later
Full-text search across everything you save.
One place for everything
Tweets, TikToks, Reels, Shorts & articles in one searchable home.
Media at your fingertips
Full-screen viewer for photos and video — save any post to your collection.
Actually find it later
Full-text search across everything you save.